How To Execute Your Campaign
In-Kind & Paid Campaign Process
Negotiations:
When initiating next steps with accepted influencers, you will begin with negotiations. To open up the dialogue for negotiations with those influencers you'd like to work with you can:
1. Asking what rate they would deem fair for this campaign (negotiate from there based on your budget)
2. Offer the influencer a rate (based on their published rate or with the influencer rate map)
- The best thing to do during negotiations is be transparent
- The most common payment type is PayPal (Venmo is also common)
- Wait to issue all payments until the content is posted
Throughout the process, negotiations are completely normal! This includes negotiating payment types and even negotiating how many posts/stories the influencer will do for that price.
Contract:
After agreeing upon your rate, it is a good practice to issue a contract to them. Contracts will help make the collaboration professional, get everyone aligned on expectations and ultimately hold both parties accountable. You can adjust the contract to fit each influencer and the agreed upon rate/terms.
Contracts can be simple, you will just want to include agreed upon payment and post/timeline expectations as a minimum. You'll want to make sure you give the influencers a timeline for when you expect the content to be posted. Leaving things too open ended will result in unaligned expectations.
*I've seen businesses attach these in the messaging and then say that the influencer responding was considered an agreement of terms.
Shipping Product:
From there, you'll want to decide on how you will send product. You can:
1. Provide the influencers with a 100% off, one-time discount code to use during checkout
2. You can get the influencer's address and product preference and send it out yourself
*It is against policy to ask influencers to buy product upfront, even if your intent is to reimburse them.
In-Kind Campaign Process
Negotiations:
With In-Kind Campaigns, you will want to negotiate the type of post (ex. 1 feed post, story, etc.) the influencer will be doing. Make sure the influencer is aware this is an In-Kind payment only, and the exchange of goods/services is a payment for producing and posting content.
*Some brands will provide product for the influencers to try and don’t require them to post if they don’t like it, so make your expectations clear
Contract:
After agreeing upon the terms of the collaboration, it is a good practice to issue a contract to them. Contracts will help make the collaboration professional, get everyone aligned on expectations and ultimately hold both parties accountable. You can adjust the contract to fit each influencer and the agreed upon rate/terms.
Contracts can be simple, you will just want to include that the payment is strictly In-Kind and post/timeline expectations as a minimum. You'll want to make sure you give the influencers a timeline for when you expect the content to be posted. Leaving things too open ended will result in unaligned expectations.
*We've seen businesses attach these in the messaging and then say that the influencer responding was considered an agreement of terms.
Shipping Product:
From there, you'll want to figure out how you will send product. You can:
1. Provide the influencers with a 100% off, one-time discount code to use during checkout
2. You can get the influencer's address and product preference and send it out yourself
*It is against policy to ask influencers to buy product upfront, even if your intent is to reimburse them.
Paid Campaign Process
Negotiations:
When initiating next steps with accepted influencers, you will begin with negotiations. To open up the dialogue for negotiations with those influencers you'd like to work with you can:
1. Asking what rate they would deem fair for this campaign (negotiate from there based on your budget)
2. Offer the influencer a rate (based on their published rate or with the influencer rate map)
- The best thing to do during negotiations is be transparent
- The most common payment type is PayPal (Venmo is also common)
- Wait to issue all payments until the content is posted
Throughout the process, negotiations are completely normal! This includes negotiating payment types and even negotiating how many posts/stories the influencer will do for that price.
Contract:
After agreeing upon your rate, it is a good practice to issue a contract to them. Contracts will help make the collaboration professional, get everyone aligned on expectations and ultimately hold both parties accountable. You can adjust the contract to fit each influencer and the agreed upon rate/terms.
Contracts can be simple, you will just want to include agreed upon payment and post/timeline expectations as a minimum. You'll want to make sure you give the influencers a timeline for when you expect the content to be posted. Leaving things too open ended will result in unaligned expectations.
*We've seen businesses attach these in the messaging and then say that the influencer responding was considered an agreement of terms.
Optional step of the process: Content Review
Asking influencers to send the content to you to review before they post it to ensure it aligns with your brand and vision.